Home » Motorcycles Articles » GreenLight Announces Steve McQueen Licensing Agreement with Troy Lee Designs
GreenLight Announces Steve McQueen Licensing Agreement with Troy Lee Designs
Troy Lee Designs introducing series of limited edition Steve McQueenTM motorcycle helmets
NEW YORK, NY, January 21, 2010 /Motorcycles PR News/ -- GreenLight (www.greenlightrights.com), a global media licensing, talent negotiation and rights representation consultancy, today announced that it has signed a licensing agreement on behalf of the Steve McQueen estate with Troy Lee Designs for the production, marketing and sale of a series of limited edition motorcycle helmets.
Troy Lee Designs, which has been customizing helmets "For The World's Fastest Racers," debuted the first limited edition helmets earlier this month at the Anaheim 1 Supercross. The helmet retails for $525 (USD), with a limited run of only 700 units going into production.
"My dad was an avid motorcyclist and huge supporter of the sport," said Chad McQueen, Steve's son. "It's great to see his love for motorcycling live on through new limited edition helmets."
"I have looked up to Steve McQueen my entire life," said Troy Lee, Founder, Troy Lee Designs. "I always held great respect for him and everything he represented. I am truly excited to forge this relationship and look forward to designing a collection that represents Steve's timeless, style and personality."
The first helmet announced will be the first in a series of Steve McQueenTM helmet styles that will be unveiled over the next three years. The first helmet in the line is available at select retailers in the U.S. and internationally and online at www.troyleedesigns.com in June 2010.
"Steve McQueen was passionate about racing both motorcycles and cars," said David Reeder, Vice President at GreenLight. "Through this partnership, GreenLight and Troy Lee Designs will carry on Steve's love for motorcycling and bring it to a new generation of fans."
Steve McQueen, the King of Cool, left an indelible imprint as one of Hollywood's most charismatic leading men. His balance of masculinity and sensitivity made him both a man's man and a ladies' man all at once. His revered roles in films such as Bullitt, The Great Escape, The Thomas Crown Affair and Papillion have been often imitated but never repeated. An actor, race-car driver and father, McQueen was the epitome of the American dream, rising from hardscrabble circumstances to become one of the most famous movie stars in the world.
To learn more about Steve McQueen, visit his official Web site at http://stevemcqueen.com/.
GreenLight represents the estates of iconic entertainers, scientists, inventors and other celebrities including Steve McQueen, Johnny Cash, Bruce Lee, Albert Einstein, Thomas Edison and the Wright Brothers. GreenLight licenses personality rights to companies in categories including financial services, automotive, technology, apparel, social expression, health and beauty, home furnishings, and toys for use in advertising, promotions and merchandise.
About GreenLight
GreenLight is a global media licensing, talent negotiation and rights representation consultancy providing corporate, advertising and media clients access to music, film and other entertainment content and celebrities. GreenLight works with the world's leading advertising agencies and multinational companies to create innovative advertising, packaging and products. GreenLight's rights representation group manages the personality rights of iconic personas including Albert Einstein, The Wright Brothers, Steve McQueen, and Johnny Cash and June Carter Cash. A Corbis brand, GreenLight is based in Los Angeles and serves clients in more than 50 countries. For more information, visit www.greenlightrights.com.
About Troy Lee Designs
For over 29 years, Troy Lee has been customizing helmets "For The World's Fastest Racers." Our relentless commitment to creating products that exceed the cutting edge in style, design and quality, has given us the reputation as an innovator in many different racing fields. Troy Lee Designs has since expanded into a full force operation, offering a product line from high-performance helmets, complete line of racing gear, to casual wear . With an amazing team of racers, from F1 to Indy to NASCAR, Motocross to Enduro to Freestyle, Dirt Track to Road Racing, MTB to BMX and on down the line, we have been fortunate to work with the best in the world. We at TLD appreciate the fact that every day the racers get out there and put it all on the line.
Social Media
Follow GreenLight on Twitter: @glrights
For more information or images from Corbis, press only:
Dan Perlet
Director, Communications, GreenLight
+44 (0) 20 7644 7418
dan.perlet@greenlightrights.com
Scott Baldwin
Weber Shandwick for GreenLight
+1 212 445 8107
sbaldwin@webershandwick.com
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